Styles with COMFORTZONE
YOU TOO
CLUB OF QUALITY GmbH, newly founded by Kerstin Bernecker in early 2024, is our client for the YOU TOO project, which launched in early 2025. Within this project, we are undertaking various consulting tasks that are crucial to the company's success.
Our consulting services include:
- **Development of new materials:** We are working on identifying and implementing innovative and sustainable materials to meet the highest quality standards.
- **Establishment of the production structure:** The goal is to establish a sustainable and fair production structure that takes both ethical and ecological aspects into account.
- **Building a production network:** We help build a strong network of production partners to ensure efficiency and quality in manufacturing.
- **Design of IT infrastructure:** Here we take care of the technical basis in order to optimize operational processes.
- **Creation of a marketing plan:** We develop a comprehensive marketing plan specifically aimed at positioning the YOU TOO brand in the market and effectively addressing the target group.
- **Production monitoring:** We monitor the production process to ensure that all standards are met and the quality of the products is guaranteed.
- **Project support:** We will be there to assist you throughout the entire project, coordinating and adapting all steps.
- **Sales support through personal presence:** Our experts are on-site to support the sales team and promote direct contact with customers.
With these measures, we are laying the foundation for the successful implementation of the YOU TOO project and contributing to realizing CLUB OF QUALITY GmbH's vision in the industry. In its very first year, the brand is already approaching the seven-figure revenue mark, underscoring the successful implementation of our strategies and the enormous potential of YOU TOO.
Development
production network
Over the course of several months, I worked with production partners to develop new materials that are an important "USP" of the brand.
New materials have been created that are very well received by retailers and consumers.
Something NEW has been created here, which will give the brand a BENEFIT for a long time.
The innovative materials are a real competitive advantage for the brand.
For the production, the companies that best fit YOU TOO were found. Something profitable is being created here for everyone involved
launch
sales launch
Sales of the first products began in November 2024. It started with the trousers product group.
From the very beginning, the idea of "MAGIC TUESDAY" was very well received by retailers and consumers.
With this "Drop" concept, specialist retailers are fully included in all promotional activities of the brand.
Start Wholesale
first pre-order
The first wholesale sales phase took place from mid-January 2025 to mid-February 2025.
At the "B2B Online" level, buyers had the opportunity to enter their pre-orders in desired quantities.
In addition, the current collection was presented to interested retailers on site in Hamburg, Düsseldorf and Frankfurt.
Pre-orders will be delivered within 4 to 8 weeks.
interim balance
Strategic path into the future
February 19, 2025
The YOU TOO brand is recognized in the market and there are already the first "fans".
A surprising number of retailers "got on board" immediately and placed good to very good orders. Considering the fact that all retailers actually spent their pre-order budget for the SS-2025 season in August 2024, this first success is remarkable.
It will now depend on how well the delivery goes. I am confident that the productions will be of very good quality and that deliveries will be made within the confirmed deadlines.
I expect the brand to grow above average and can imagine that a seven-digit turnover can be achieved as early as 2025.
YOU TOO is a very nice mandate with "rosy" future prospects.
Development
production network
Over several months, I worked with our production partners to develop new materials that represent a key unique selling proposition (USP) for the brand. These new materials have been very well received by both retailers and consumers.
Something new has emerged that will provide the brand with a clear long-term benefit. The innovative materials offer not only outstanding quality but also unique properties that set them apart from competitors. This creates a genuine competitive advantage for the brand, helping us to strengthen our market position and maximize customer satisfaction. This progress ensures that the YOU TOO brand remains relevant and successful in the dynamic fashion industry.
For the garment production, the companies that best suit YOU TOO have been found. Something profitable is currently being created here for everyone involved.
launch
sales launch
Sales of the first products began in November 2024, with the launch starting with trousers. From the outset, the "MAGIC TUESDAY" concept was very well received by both retailers and consumers. This innovative "drop" concept actively involves retailers in all of the brand's promotions and campaigns.
This approach not only fosters collaboration between the brand and retailers, but also enables targeted communication and intensive engagement with the target group. Through close cooperation, we create a powerful network that supports retailer sales and increases brand awareness.
The positive response to "MAGIC TUESDAY" shows that we are on the right track to further expand the brand and secure long-term success. This concept has established itself as a valuable component of our strategy and will continue to contribute to the growth of YOU TOO.
Start Wholesale
first pre-order
The first wholesale sales phase took place from mid-January to mid-February 2025. Buyers were able to place pre-orders in their desired quantities via the "B2B Online" platform. Additionally, the current collection was presented to interested retailers in person in Hamburg, Düsseldorf, and Frankfurt.
Pre-orders will be delivered within 12 weeks, providing retailers with a clear timeframe for planning their product range. The combination of online orders and personal, on-site presentations has proven highly effective in generating retailer interest and increasing brand awareness. This phase represents another important step in establishing YOU TOO in the market and lays the foundation for future growth and success.
interim balance
A start into the future
February 19, 2025
The YOU TOO brand is recognized in the market and there are already the first "fans".
A surprising number of retailers "got on board" immediately and placed good to very good orders. Considering the fact that all retailers actually spent their pre-order budget for the SS-2025 season in August 2024, this first success is remarkable.
It will now depend on how well the delivery goes. I am confident that the productions will be of very good quality and that deliveries will be made within the confirmed deadlines.
I expect the brand to grow above average and can imagine that a seven-digit turnover can be achieved as early as 2025.
YOU TOO is a very nice mandate with "rosy" future prospects.
Fashion Revolution
AI is taking over
After a challenging year in the fashion industry, YOU TOO has clearly outgrown its infancy. It's on track to reach seven-figure revenues. The entire market, influenced by self-inflicted mistakes made by German politicians, is navigating turbulent waters.
But as in every era, it's important to seize opportunities. One of the greatest innovations is undoubtedly "artificial intelligence" (AI).
Especially in the fashion industry, brands and companies will greatly benefit from this technological development. It will be crucial to be "fast" and not wait around like in the so-called "old days." The headline says it all. My client YOU TOO also recognized this immediately and awarded us the contract for the implementation.
